From Bold to Bland
Built for and operated by T&D Jr. Enterprises, which also owned the Senator Theater, the State Theater’s original design reflected a time when going to a movie was still considered a capital E Experience.
But when United Artists bought the Theater in the late 1970s, they “modernized” it, painting over or changing most of the remaining original flourishes, and “twinning” the theater with a dividing wall so they could show two movies at a time. By the time United Artists sold the State Theater to the City of Oroville in 1983, much of the spirit that was built into the Theater in 1927 was lost.
Aesthetically, the curious (if not slightly lurid) paint schemes and design elements — green art deco chandeliers, gold and silver striping, taupe and green walls — had been removed or painted over. Functionally, the once nearly 1,600-seat auditorium now only held 600. The seats, which were originally in a bowl structure with better views and air flow, now stood in straight lines. The live performances that defined its inception were few and far between, as the State Theater operated primarily as a film theater.