Explore Outdoor
Whether you are looking for long days on the lake, a scenic bike ride, or an adventurous hiking trail — Butte County is a place where outdoor adventure is as easily accessible as it is spectacular. Explore a county that holds off-the-beaten-path natural wonders, and readily accessible adventures.
Explore Culture
In the vibrant arts and culture community in Butte County, street murals greet visitors, history abounds, and performances run year-round. Discover world-renowned hand-blown glass, sample the photography, lithography and hand-made crafts at galleries throughout the county, learn about the area’s history, and discover the public art all around you.
Explore Shopping
Specialty stores, locally run boutiques, gift shops and antique stores dot the streets of Chico, Oroville and Paradise, inviting a weekend of pedestrian-friendly browsing and buying. Explore Chico’s vibrant downtown and Oroville’s historic downtown. Or hunt for that one-of-a-kind antique in Paradise.
Agriculture
Butte County’s deep agricultural roots reach back to the earliest innovations in California farming. Chico Founder, John Bidwell, is known as “a founding father of modern California agriculture.” Today, large and small farms carry on the legacy of quality and innovation that has existed in Butte County for more than 100 years, producing some of the state’s best olive oils, fruit, rice and nuts — and opening their doors for visitors to taste and experience Butte County agriculture.