Explore Butte County
Explore Butte County is a 501c6 non-profit organization formed in 2015 to be the owners’ association for the Butte County Tourism Business Improvement District (TBID). It is considered the destination marketing and management organization for Butte County tourism. The Butte County TBID is an assessment district formed pursuant to the Property and Business Improvement Law of 1994, it was also formed in November of 2015 and includes the communities of Biggs, Chico, Gridley, Oroville, Paradise and the unincorporated area of Butte County. The annual assessment rate is two percent (2%) of gross short-term room rental revenue. Utilizing the assessment funds collected, Explore Butte County strategically markets the county with the goal of increasing overnight stays.
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Mission, Vision, and Values
Mission
Explore Butte County inspires people to discover Butte County, creates tourism opportunities that contribute to economic vitality, and builds community through partnerships.
Vision
Explore Butte County champions a diverse and flourishing tourism industry, making it THE must-visit destination in the North State.
Values
How Explore Butte County promotes Butte County and engages with our community and stakeholders.
Authenticity | We stay true to our local communities, cultures, and traditions.
Innovation | We embrace the creative qualities that make our communities inviting.
Stewardship | We encourage all to explore responsibility and to respect our natural resources to ensure they are maintained for all to enjoy.
Equity | We recognize a variety of abilities and want to create opportunities for all.
Fun | We love where we live and work and want everyone to feel the same.
Board of Directors
Strong leadership and guidance is provided to Explore Butte County by its Board of Directors, representing a broad spectrum of Explore Butte County’s lodging community and tourism industry. These board members volunteer their time and contribute extensive knowledge and experience to ensure that the organization is supported by its members, transparent and effective.
Tourism Studies
These tourism studies have helped shape the direction of Explore Butte County’s strategic planning.
Butte County Tourism Strategy & Implementation Plan — Oct. 2013 (PDF)
Oroville Tourism Marketing Coordination & Implementation Plan — Oct. 2007 (PDF)
Outdoor Recreation, Tourism Growth and Impact Analysis — Mar. 2007 (PDF)
Interested in Learning More?
We’d love to hear from you or your organization.